Pick Your Targets

Identity Systems' technology is used by marketing departments and organizations in a range of solutions that involve the names and addresses of individuals, families and businesses used for prospecting, mailings, telemarketing and other campaigns

Identity Data in Marketing

Marketing organizations use identity data for many purposes: customer lists, prospect lists, mailing lists, telemarketing scripts, statistical analysis of campaigns, and any other area where the names and addresses of people, organizations, or other entities need to be searched, matched, grouped, screened, linked or deduplicated.

Identity Systems solutions are highly effective when used on unparsed or unscrubbed data, enabling the marketing organization to maintain the original data for searching and matching purposes, while parsing or scrubbing it for other uses.

Identity Systems' products are particularly effective on name and address marketing data from multiple countries. They provide quick on-line response time, even when applied to large or extreme volumes of international data, while delivering the highest quality match rate.

Identity Systems is used in these Marketing systems:

• New Customer/Account Screen
• Data Warehouse & Account Consolidation
• Marketing Database
• Mail Campaigns
• Call Center
• Statistical Analysis of Campaigns
• Duplicate Discovery & External File Matching

For more information, please see our brochures, whitepapers and presentations, our customer success stories, or contact us directly.